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Five Super Instagrammable London Florists for Flower-Obsessed Visitors

Do flowers make you smile? 

Everywhere I go, I seek out new and unique floral displays - at cafes, shops, florists and homes - and the close proximity to so much prettiness guarantees to boost my mood and set off a creative train of thought.

London has a strong floral game, and I believe no visitors to this enchanting city should go home without some photographic proofs of local florists' stunning talents.

Hence I've compiled a simple Top 5 List for Flower-Loving Tourists with my favorite florists in central London (Westminster, to be exact), all within walking distances to several popular attractions, so you can stop and smell the roses while soaking up all the magic that London has to offer. 🌹


1. Jens Jakobsen Floral Construction

Close To: Buckingham Palace, Big Ben, Westminster Abbey, Downing Street, St. James's Park

The Blewcoat School, Junction of Caxton Street & Buckingham Gate, London SW1H 0PY

www.jensjakobsen.co.uk | Instagram @jensjakobsenfloralconstruction

 You can often spot Jens Jakobsen creating his playful floral displays outside the historic Blewcoat, which is now the flagship store wedding dress designer Ian Stuart.

Just down the road from Queen Elizabeth's palace and a few blocks away from the Prime Minister's residence, Jens Jakobsen has been catching the eyes of the rich and the powerful since making his move from Denmark to London. 

But it's not just the enviable location that's made him one of the most talked-about florists in the city - it's down to his never-ending stream of creativity inspired by nature and his own warm, bubbly personality, which has given us the onion garden, bird's nests, and wild bunches of bouquets that raise our spirits. 

You can often spot Jens creating his playful floral displays outside the historic Blewcoat, a former school for the poor during the Victorian times that had been lovingly restored to become the flagship store for wedding dress designer Ian Stuart.

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2. Wild At Heart @ Liberty London

Close To: Carnaby Street, Oxford Street, Regent Street, The Photographer's Gallery, BBC Broadcasting House

Great Marlborough Street entrance of Liberty, London W1B 5AH

www.wildatheart.com | Instagram @wildathearthq

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Whether you're paying a visit to Liberty, checking out its Tudor-revival architecture, or simply passing by on the way to Regent Street, this florist will make you want to slow down for a little while.

Occupying the main entrance of the luxury retailer (on Great Marlborough Street), Nikki Tibbles Wild At Heart has carved out a calming oasis for anyone who wants to escape the hustle and bustle of Soho. The intoxicating fragrance of flowers greets you as you enter the building, setting the mood for the visual and sensual discoveries that lie ahead.

Wild At Heart was selected as the in-house florist for Liberty in 2008, and the store front has since become a favorite accessory for visitors and locals who want to add a romantic touch to this stunning landmark. 

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3. Petersham Nurseries @ Covent Garden

Close To: Covent Garden, Royal Opera House,  West End, Trafalgar Square, National Gallery, Chinatown, The Savoy

31 King Street, London WC2E 9FB

www,petershamnurseries.com/covent-garden | Instagram @petershamnurseries

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The first time I visited Petersham Nurseries' new shop in Covent Garden, I thought I had stumbled upon an undiscovered treasure chest of whimsies.

I wanted to touch everything on display, linger over each darling item's back label, and admire the composition of the lush plants that adored every corner of the stunning space. I clicked and clicked away until my phone ran out of battery, and then I stayed and wandered around some more.

Little did I know that the shop already had a famous big sister in Richmond, and the brand is hailed as a lifestyle destination for its "unique spirit and rare beauty". 

The Covent Garden branch of Petersham Nurseries is much smaller in size but just as beautiful. It consists of a shop with an in-house florist, a delicatessen, two restaurants and a cellar. Trust me, it's easy to spend an entire day here and still not wanting to leave.

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4. Wild Things Mayfair

Close To: Selfridge's, Hyde Park, Royal Academy of Arts, Bond Street, Oxford Street

47 Davies St, Mayfair, London W1K 4LZ

www.wildthingsflowers.co.uk | Instagram: @wildthingsflowers

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When you're a florist in London's most expensive neighbourhood, where ultra-prime properties beat out Manhattan in terms of price per square foot (£3,853 for Mayfair v.s. £3,575 for Manhattan), you know nothing but the best will do.

Based in Mayfair with Claridge's and Vera Wang as neighbors, Wild Things - by designer Louise Bermingham - opened its doors in 1996 and offers some of the most beautiful blooms on the market. 

Outside the shop you'll often find two large buckets - or 'ponds' - filled to the rim with floating flowers that are changed regularly to reflect the seasons, creating a dreamy photo opportunity against the white of the wedding dresses and the red facade of the mansions nearby.

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 5. Fortnum & Mason

Close To: Royal Academy of Arts, Piccadilly Circus, St. James's Palace, Leicester Square, Chinatown, Bond Street

Lower Ground Floor Food Hall, 181 Piccadilly, London W1A 1ER

www.fortnumandmason.com | Instagram @fortnums

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Here's a store on every London tourist's must-visit list, so having a good florist in-house is simply the cherry on top.

Fortnum, inventor of the Scott Egg, is as British as a shop can get. With an giant selection of teas and biscuits and a curated collection of luxury homeware, beauty products and fashion accessories, F&M is a feast for the eyes and the senses. With its signature ‘Eau de Nil’ color adorning the shopping bags and various packaging, it's nearly impossible to resist the urge to get some treats once you set foot inside.

You can find its friendly florist in the Food Hall on the lower ground floor, next to the fresh produce and wine sections.

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