Back in 2011, when Britain was slowly recovering from the effects of the Eurozone financial crisis, a little restaurant called Burger & Lobster opened in the swanky Mayfair, giving thrifty Londoners a taste of affordable luxury with a simple menu of three items: whole lobster, lobster roll or burger -- served with a nicely dressed salad and french fries, all for the delicious price of £20.
A self-styled North American "diner" with a set-price surf & turf menu.
It was arguably the best lobster deal in town, and despite some initial skepticism over the quality of the Nova Scotia shellfish, new and return customers (myself included) continued to endure the long queue outside the trendy, no-reservation restaurant.
Before long, Londoners were trapped in the tasty (lobster!!) and safety (£20!!) net cast by this tiny heartthrob, and its branches sprang up like mushrooms across the (rainy) city.
It’s interesting to note that over the years, no one has shown more love for Burger & Lobster than London’s tourists, especially those visiting from Asia, where a kilogram of Mexican lobster can set you back $30 or more. For my family visiting from Taiwan, this place is automatically built into their itinerary, sometimes more than once.
有趣的是，倫敦的觀光客也超愛「漢堡 & 龍蝦」，尤其是來自亞洲的旅客，因為那裡龍蝦價位偏高，比較少機會享受。所以每次我的家人朋友來倫敦，都一定會拜訪它一兩次。
Now the popular diner has opened its ninth location -- in the City of London just steps away from the Bank of England, still with the inflation-proof price of £20 per set lunch or dinner.
A first for the franchise, the new Threadneedle Street branch is serving breakfast, again with just three items on the menu:
。 6oz breakfast burger with poached egg, hash browns and beans
。 American-style pancakes with maple syrup and crispy bacon
。 Scrambled eggs with lobster meat on English muffin
Each meal comes with a hot drink (tea or coffee) and a juice (orange or pineapple are the only choices during my visit) for £15.
As usual, I go for the set with lobster. As expected, it is delicious. The eggs are soft without being runny, the English muffin is tasty without being soggy, but admittedly I am a little disappointed by the tiny pieces of lobster meat which is overwhelmed by the eggs. I’d envisioned it to be the breakfast equivalent of the lobster roll, where every bite is filled with large pieces of succulent lobster meat.
Still, it is a very pleasant meal. The service is upbeat and friendly. The restaurant’s premise is airy and beautifully decorated with super high ceiling and large windows, making the most of London’s unpredictable sunshine. Maybe the introduction of breakfast at the newest Burger & Lobster is a sign of things to come. I would not mind, at all, the option of having lobster for breakfast at a branch closer to home.